When I got to the end of the jetway at the sprawling Changi Airport in Singapore, a cart was waiting for me. The Singapore Airlines employee sitting behind the wheel knew he’d spotted the passenger he’d been waiting for when he looked at me and said, “San Francisco?” I nodded, knowing that my connecting flight from Kuala Lumpur had arrived late, and I was at risk of missing my connection—an 18-hour marathon of a flight back to the U.S. [Read more…]
Shoppers of all kinds, we live in an age where we can voice our opinions anytime we are mistreated by a business.
And actually be heard.
Online review sites arm us with an incredibly loud and far-reaching megaphone to voice our displeasure when we feel wronged. Whether a company intentionally takes advantage of someone or simply wasn’t on their “A-Game” on a particular day, the prominence of review websites like Trip Advisor, Yelp!, and Angie’s List make it open season on companies good and bad. [Read more…]